Pro Sports Philanthropy
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Expertise / Case Studies
Backpack Giveaway
In September 2007, PSP produced a turn-key backpack donation event for New England Patriots
Adalius Thomas and Randy Moss, benefiting BELL (Building Educated Leaders for Life) and the
Boys and Girls Clubs of Boston. Thomas and Moss donated more than 1,200 backpacks to
children in inner-city Boston. The event resulted in news coverage on several local television
stations. (read PDF case study)
Charity Dinner/Auction
In October 2007, PSP partnered with WPRI in Providence, R.I., to create a charity benefit dinner at
Quan's Kitchen, hosted by New England Patriots' Adalius Thomas, and benefiting BELL
(Building Educated Leaders for Life).
Winter Coat Drive
In November 2007, PSP created a partner program between New England Patriots' Adalius
Thomas and Zoots dry cleaning services, benefiting One Warm Coat. Campaign resulted in
coverage on local sports radio and raised more than 1,000 coats.
Thanksgiving Turkey Donation
In November 2007, PSP, in partnership with Hanaford Supermarkets, implemented a turn-key
opportunity for New England Patriots' Adalius Thomas to donate Thanksgiving turkeys to an
under-served community in Boston. Local print and broadcast media covered the event, in which
Thomas handed 350 turkeys to families of the BELL (Building Educated Leaders for Life)
afterschool program.
Humble Pie Charity T-shirt Campaign
In December 2007, PSP worked with New England Patriot's Adalius Thomas to launch the
Humble Pie t-shirt campaign for charity. The campaign, in partnership with Bob's Stores (sports
apparel store), secured local and national media coverage and was a significant fundraiser for
Thomas' charitable fund. (read PDF case study)
Backpack Giveaway
In September 2007, PSP produced a turn-key backpack donation event for New England Patriots
Adalius Thomas and Randy Moss, benefiting BELL (Building Educated Leaders for Life) and the
Boys and Girls Clubs of Boston. Thomas and Moss donated more than 1,200 backpacks to
children in inner-city Boston. The event resulted in news coverage on several local television
stations. (read PDF case study)
Charity Dinner/Auction
In October 2007, PSP partnered with WPRI in Providence, R.I., to create a charity benefit dinner at
Quan's Kitchen, hosted by New England Patriots' Adalius Thomas, and benefiting BELL
(Building Educated Leaders for Life).
Winter Coat Drive
In November 2007, PSP created a partner program between New England Patriots' Adalius
Thomas and Zoots dry cleaning services, benefiting One Warm Coat. Campaign resulted in
coverage on local sports radio and raised more than 1,000 coats.
Thanksgiving Turkey Donation
In November 2007, PSP, in partnership with Hanaford Supermarkets, implemented a turn-key
opportunity for New England Patriots' Adalius Thomas to donate Thanksgiving turkeys to an
under-served community in Boston. Local print and broadcast media covered the event, in which
Thomas handed 350 turkeys to families of the BELL (Building Educated Leaders for Life)
afterschool program.
Humble Pie Charity T-shirt Campaign
In December 2007, PSP worked with New England Patriot's Adalius Thomas to launch the
Humble Pie t-shirt campaign for charity. The campaign, in partnership with Bob's Stores (sports
apparel store), secured local and national media coverage and was a significant fundraiser for
Thomas' charitable fund. (read PDF case study)